Suggestive Selling Guide

Serve smarter, not harder.

Your team already knows great service, now help them guide every guest toward better orders with confidence and consistency.

This Suggestive Selling Best Practices & How To Guide gives frontline teams and leaders a simple, repeatable system for increasing check averages through natural, guest-focused suggestions and intentional sampling.

Whether you’re training new team members or reinforcing consistency across shifts, this guide helps your restaurant:

• Suggest with purpose — not pressure

• Pair sampling with supportive dialogue

• Know what to say and when to say it

• Build service-first habits that improve experience and sales

What’s Inside

• The 5 S's of Suggestive Selling

• Everyday language you can use now

• How sampling supports suggestions

• Training, coaching, and documentation tips

• Best-practices mindset for suggestive selling

Perfect for quick-service restaurants who want better consistency, higher check averages, and more confident teams.

Optional Add-Ons Available

Want to take this guide from training to execution?

• Register Sticker (11.5” x 1.25”) — a slim, horizontal prompt designed to sit directly on the register as a quick visual cue for suggestive selling

• Sidekick Sticker (7” x 5”) — a compact reference card for front counter, iPOS, or training stations

📄 Guide is a Digital download.

All content included is original and created by J+L Creative Co., based on real-world restaurant experience and industry best practices.