LTO Sales Contest Playbook
How to Maximize Limited-Time Offer Sales & Compete to Win
Limited-Time Offers don’t win contests. Execution does.
The LTO Sales Playbook gives restaurant leaders a practical, repeatable system to drive awareness, energize teams, and maximize seasonal product performance.
Why This Guide Works: Before launching J+L Creative Co., our founder worked inside a quick-service restaurant and personally led the sales contest execution strategies that helped his Operator win the sales contest. The systems inside this guide come directly from the tactics, visual strategies, and accountability methods that moved real numbers.
What This Guide Helps You Do
• Increase in-store LTO awareness
• Equip your team with natural selling language
• Launch with energy and structure
• Best practices on gaining buy-in and driving LTO awareness
• Run internal contests
• Track weekly performance
• Build a system that supports winning
Inside the Playbook
• LTO visibility strategy
• Team training framework
• Launch checklist
• Sampling conversion plan
• Internal contest ideas
• Performance tracker + scoreboard template
Take It Further: LTO Sales Scoreboard Available
We now offer a 12” x 18” dry-erase LTO Scoreboard sticker, perfect for mounting in your FOH/BOH or leadership space to visually track performance, build momentum, and drive accountability throughout the campaign.
Each Friday we drop a FREE RESOURCE!
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Product images may display simplified or generic design elements. This allows us to present base templates and design layouts while respecting brand guidelines across multiple organizations.
Final delivered designs will reflect the approved branding and customization specific to your request and materials provided by your QSR brand.
We appreciate your understanding as we continue providing high-quality, brand-respectful solutions for restaurants and hospitality teams.
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