{"product_id":"the-q4-event-playbook","title":"The Q4 Event Playbook","description":"\u003ch4 dir=\"ltr\"\u003eNine ready-to-run events for September through December\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003eEvery year the holidays sneak up, and every year the same thing happens — someone asks in October what you're doing for December. This playbook takes that off your plate.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eNine complete events, planned month by month from September through the holidays. Not ideas. Not a list. Each one comes with its features, supply list, staffing plan, promotion timeline, and a full day-of run of show you can hand to a shift lead and walk away.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003ePick the events that fit your restaurant, put them on the calendar now, and the busiest months of the year get easier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\"\u003e📋 What's Inside\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eNine full event guides\u003c\/strong\u003e, two per month, built around a 5:00–7:00 PM weeknight window:\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeptember\u003c\/strong\u003e — Family Game Night · Breakfast with a Hero\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOctober\u003c\/strong\u003e — Safari Adventure Night · Race Night\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNovember\u003c\/strong\u003e — Breakfast for Dinner · Friendsgiving\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecember\u003c\/strong\u003e — Ornament Making · Story Time with Santa · Reindeer Snack Bar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eEvery event includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eEvent overview and why it matters for your business\u003c\/li\u003e\n\u003cli\u003eEvent features broken out so you know exactly what you're running\u003c\/li\u003e\n\u003cli\u003eMaterials \u0026amp; supplies list to order two weeks out\u003c\/li\u003e\n\u003cli\u003eTeam member planning — how many people, in what roles\u003c\/li\u003e\n\u003cli\u003ePromotional plan for social, email, and in-store\u003c\/li\u003e\n\u003cli\u003eLogistics and setup notes\u003c\/li\u003e\n\u003cli\u003eHour-by-hour day-of breakdown: setup, execution, clean-up\u003c\/li\u003e\n\u003cli\u003eTeam member schedule block\u003c\/li\u003e\n\u003cli\u003eFollow-up plan for the 24 hours after\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePlus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eA quarter-at-a-glance calendar to plan all nine at once\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe standard runway\u003c\/strong\u003e — the same promotional timeline for every event: two weeks out, one week out, day before, event day, within 24 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\"\u003e📥 The Details\u003c\/h3\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eInstant digital download (PDF)\u003c\/li\u003e\n\u003cli\u003e22 pages, print-ready, 8.5\" x 11\"\u003c\/li\u003e\n\u003cli\u003eWritten in generic restaurant language — adapt any event to your brand and your market\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eYours free\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eMarketing directors planning Q4 before Q4 plans them\u003c\/li\u003e\n\u003cli\u003eOperators who want events on the calendar without building them from scratch\u003c\/li\u003e\n\u003cli\u003eCommunity engagement and local outreach\u003c\/li\u003e\n\u003cli\u003eSlow weeknight dayparts\u003c\/li\u003e\n\u003cli\u003eBuilding repeat family visits through the fall and holidays\u003c\/li\u003e\n\u003cli\u003eHanding a shift lead a plan they can actually execute\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\"\u003eWhy It Works\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e✔ Turns \"we should do an event\" into a date on the calendar\u003cbr\u003e✔ Removes the planning work — the supply list and run of show are already built\u003cbr\u003e✔ Every event uses the same runway, so your team learns one rhythm\u003cbr\u003e✔ Delegatable — a leader can run one of these without you in the building\u003cbr\u003e✔ Gives your dining room a reason to be full on a Tuesday night\u003cbr\u003e✔ Reusable next year and the year after\u003c\/p\u003e\n\u003chr\u003e\n\u003cp dir=\"ltr\"\u003ePrint it once, plan the quarter in an afternoon, and stop letting December catch you off guard.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWe're here to serve.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp dir=\"ltr\"\u003eBy purchasing, you agree that you are willing and able to provide any requested brand assets needed for customization, including logos, brand colors, fonts, and approved imagery. All designs are original to J + L Creative Co. and created as customizable resources for use by quick-service restaurants.\u003c\/p\u003e","brand":"J+L Creative Co.","offers":[{"title":"Default Title","offer_id":51273895608487,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/9657\/2071\/files\/2026-event-playbook-1080_5e0f8424-9891-49da-bc1c-6557bcd711c6.png?v=1787944851","url":"https:\/\/jandlcreativeco.com\/products\/the-q4-event-playbook","provider":"J+L Creative Co.","version":"1.0","type":"link"}