The Q4 Event Playbook

Nine ready-to-run events for September through December

Every year the holidays sneak up, and every year the same thing happens — someone asks in October what you're doing for December. This playbook takes that off your plate.

Nine complete events, planned month by month from September through the holidays. Not ideas. Not a list. Each one comes with its features, supply list, staffing plan, promotion timeline, and a full day-of run of show you can hand to a shift lead and walk away.

Pick the events that fit your restaurant, put them on the calendar now, and the busiest months of the year get easier.

📋 What's Inside

Nine full event guides, two per month, built around a 5:00–7:00 PM weeknight window:

• September — Family Game Night · Breakfast with a Hero
• October — Safari Adventure Night · Race Night
• November — Breakfast for Dinner · Friendsgiving
• December — Ornament Making · Story Time with Santa · Reindeer Snack Bar

Every event includes:

• Event overview and why it matters for your business
• Event features broken out so you know exactly what you're running
• Materials & supplies list to order two weeks out
• Team member planning — how many people, in what roles
• Promotional plan for social, email, and in-store
• Logistics and setup notes
• Hour-by-hour day-of breakdown: setup, execution, clean-up
• Team member schedule block
• Follow-up plan for the 24 hours after

Plus:

• A quarter-at-a-glance calendar to plan all nine at once
• The standard runway — the same promotional timeline for every event: two weeks out, one week out, day before, event day, within 24 hours

📥 The Details

• Instant digital download (PDF)
• 22 pages, print-ready, 8.5" x 11"
• Written in generic restaurant language — adapt any event to your brand and your market
• Yours free

Perfect For

• Marketing directors planning Q4 before Q4 plans them
• Operators who want events on the calendar without building them from scratch
• Community engagement and local outreach
• Slow weeknight dayparts
• Building repeat family visits through the fall and holidays
• Handing a shift lead a plan they can actually execute

Why It Works

✔ Turns "we should do an event" into a date on the calendar
✔ Removes the planning work — the supply list and run of show are already built
✔ Every event uses the same runway, so your team learns one rhythm
✔ Delegatable — a leader can run one of these without you in the building
✔ Gives your dining room a reason to be full on a Tuesday night
✔ Reusable next year and the year after

Print it once, plan the quarter in an afternoon, and stop letting December catch you off guard.

We're here to serve.

By purchasing, you agree that you are willing and able to provide any requested brand assets needed for customization, including logos, brand colors, fonts, and approved imagery. All designs are original to J + L Creative Co. and created as customizable resources for use by quick-service restaurants.